Brand identity design in Vermont - Clutch Creative Company

Demgo

Bringing light to a new brand.

Demgo is an electronics brand based out of Germany that was introducing their first product, a WiFi lighting system for sale across Europe. We assisted in this initiative by creating the brand identity, product packaging, user manual and app interface that controlled the lighting system.

Brand identity and logo design in Burlington, Vermont by Clutch Creative Company
Brand identity and logo design in Burlington, Vermont
Brand identity design in Vermont by Clutch Creative Co.

Brand Identity Design

We created a cohesive brand identity system including a logo design, color palette and typography to ensure a consistent brand image through all corporate and marketing materials. Special consideration was taken when creating the logo to make sure it held together and was readable at the smallest of sizes in a variety of specialty applications.

App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT
App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT
App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT

UI: User Interface Design

An intuitive app user interface was created to add bulbs and control an entire household of lights.

Wifi light bulb package design by Clutch Creative Company Burlington, VT

The lighting system in itself is simple to use so we carried this thinking through all aspects of the project including the packaging. Considering this was the first of its kind in the market, we needed to make a quick read for consumers to understand the product, how it operates and what additional items they would need to operate.