The Journal of Clinical Investigation

The Journal of Clinical Investigation (JCI) biomedical journal is the premiere venue for discoveries in basic and clinical biomedical science that will advance the practice of medicine. We created an ad campaign that stood out from the competition and encouraged our audience to submit their work for publication in The JCI.

The Journal of Clinical Investigation advertising campaign.

Understanding what sets The JCI apart and pairing that with the desires of the target audience led us to the overall concept, Get Noticed.

The JCI advertising campaign
The Journal of Clinical Investigation advertising campaign.
The Journal of Clinical Investigation advertising campaign.
The Journal of Clinical Investigation advertising campaign.
The Journal of Clinical Investigation advertising campaign.

Rooted in concept, we were able to create a true campaign that was used in print and online advertising and helped The JCI stand out from the visual monotony of medical journal advertising.

Services Provided

Creative Direction
Concept Development
Copywriting
Art Direction