Advertising campaign concept and art direction by Clutch Creative Co. Burlington, VT. Medical journal advertising.

JCI Insight

Fueling Futures

JCI Insight is a boutique medical journal published bi-monthly and very selective in the 10-15 articles published per edition compared to “mega” journals, which may publish hundreds per edition, have higher acceptance rates and don’t necessarily exclude papers based upon perceived importance or relevance.

With the launch of the publication, we were asked to create an awareness advertising campaign targeted towards the junior investigator just embarking in research projects.


How We Helped

Advertising
Digital Advertising
Animation
Art Direction

Advertising campaign concept and art direction by Clutch Creative Co. Burlington, VT. Medical journal advertising.
Advertising campaign concept and art direction by Clutch Creative Co. Burlington, VT. Medical journal advertising.
Advertising campaign concept and art direction by Clutch Creative Co. Burlington, VT. Medical journal advertising.

Advertising Campaign Concept

JCI Insight is a peer-reviewed journal dedicated to supporting biomedical research, ranging from preclinical to clinical studies and is a companion publication to the JCI which focuses on publishing groundbreaking discoveries of disease mechanisms across all areas of medicine.

Their readers are just out of college looking to build a resume or just out of graduate school looking to build a career and finding an advantage is crucial. The faster they gain an edge, the faster they advance and  JCI Insight provides the fuel to their future.

Digital Advertising

Our advertising campaign translates to digital media and some sleek animations help grab attention and drive visitors to learn more.