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Digital Marketer – SEO & PPC Specialist

Job Type: Contract

This role will be responsible for the development and execution of digital marketing efforts that support our client objectives. This includes search engine optimization (SEO), search engine marketing (SEM). Pay per click (PPC) experience is a bonus.

The ideal candidate will be able to audit, plan, and execute digital marketing programs and communications that drive traffic, sales and support the customer journey.

Responsibilities:

  • Review and analyze client sites for areas that can be improved and optimized
  • Prepare and present project strategy
  • Identifying keywords to drive the most valuable traffic
  • Updating websites with metadata and on page content
  • Writing and/or managing effective SEO content for blogs, websites
  • Developing link building strategies
  • Competitive research
  • Keeping updated on industry best practices and updates
  • Compiling SEO reports
  • Initiate and manage PPC advertising campaigns within approved budget

Skills & Experience

  • Proven SEO experience
  • SEM experience managing PPC campaigns
  • In-depth experience with website analytics tools (e.g, Google Analytics, Search Console, SEM Rush or similar)
  • Up-to-date with the latest trends and best practices in SEO and SEM