Web design is critically important for your business, as around 88% of the consumers search online while half of the population shop over the internet.
With nearly 1.7 billion websites, you can now find an extensive range of designs, elements, and features aimed at improving user experience. This wide variety offers you ample material to study but can also create confusion for the novice.
As a designer or business owner, you should be aware of the industry you are working in and the requirements of your business goals. Conducting competitor analysis and testing designs can help you choose the right format to reach your customer base. However, it could be a prolonged, error-and-trial based process.
Here, we discuss a few of the most common types of web design:
This is one of the oldest and basic web designs to create a simple business web page. It is laid out on fixed dimensions that are not compatible with different devices and browsers. This means your users will view the same layout on every platform.
However, as mobile has become a mainstream tool for browsing, static websites have become obsolete for businesses but are actively used for making announcements or sharing the latest information.
Responsive Web Design
As every industry has digitalized, so did the web design and development sector. Innovation opens the door to a range of endless possibilities. The boom of e-commerce paved the way for responsive web designs to offer user-friendly experience and secure payment methods.
Responsive design is the only solution to make adaptable websites that work on the many various devices we use these days. Content and images are adjusted to fit the screen size while providing agile navigation. Today, responsive web layouts have become all the more important as it serves a major criterion to rank on search engines while improving user experience.
Typically used by online magazines, these websites feature informational articles, photos, and videos to educate the audience. In the past two decades, more and more readers are shifting to online platforms to check out their favorite magazines. This gives the accessibility anytime, anywhere, without the need to carry printed copies.
These websites use a consistent layout so the readers can experience similar navigation and interface on every article or page. However, the layout needs to be highly compatible with different screen sizes and devices.
An E-commerce website is a virtual paradise for many shoppers as it offers convenience, safety, and security. However, you will need an optimized design to enhance the shopping experience by creating product categories, highlighting seasonal sales, and accentuating user paths.
You should also regularly update inventory and product listing for improved SEO and to attract new customers.
Also known as service web designs, they highlight the skills and creativity of professionals by showcasing their best work. It is ideal for artists, writers, designers, architects, filmmakers, and all other professionals in similar fields.
If you have a large portfolio, you can create categories and highlight the best work from each category to attract potential clients. The website is artistic, thus gives you more room to experiment with unique designs and features.