Principles of Web Design

4 Undisputed Principles of Web Design

4 Undisputed Principles of Web Design 1000 563 Clutch Staff

Thinking of launching your own business? Then you’ll need a high quality, effective web design.

Not only will it give you a web presence but it will also generate business. If anything, your customers will be expecting it. 

You don’t want to just wing it, though. You want a website designed that’s aesthetically pleasing and sticks to some basic design principles so that it’ll attract website visitors to your business.

That’s where web design comes in. Put simply, there are certain important elements that you want to keep in mind when you’re creating the visual design of your website. 

Want to know what these principles of web design are? If so, be sure to read the rest of the post!

Why is Web Design Important?

Having a good web design is important for many reasons. For one thing, it can impact how your audience perceives your brand. Not to mention that it can affect the user experience.

Ideally, you want your web page to be user-friendly and appealing—that way, they’ll be more likely to remain on the page and learn about your business.

4 Principles of Web Design That You Should Know About

Want your website to be more effective? Here are a few things to consider.

1. Typography

Typography refers to the type of font family that’s being used. As it is, some are easy to read while others present challenges while reading. than others

For example, Sans Serif fonts such as Helvetica, Verdana and Arial tend to be easier on the eyes. As for font-size, while it does vary from font to font. you want to stick with something that’s easy to read for your main body text.

2. Imagery

Images can be more effective at communicating than a piece of text. Given that, it’s highly recommended that you incorporate them into your site.

Don’t have any images that you can use? You can always opt for stock photos. Pick something that’s relevant to the text so that it can connect with your target audience.

3. Mobile-Friendly

Nearly 70% of individuals access the internet from their smartphones. That’s why it’s so important that your website is mobile-friendly.

Generally speaking, there are two options—you can either use a responsive layout, which will adjust depending on the width of the screen, or you can build another site that’s dedicated to mobile devices.

4. Color

Consider the color palette when you’re creating your website. For instance, it’s a good idea to use contrasting colors for the background and text as that’ll make reading easier on the eye. While vibrant colors can be used, it’s best to save them for call to action buttons—that way, they’ll draw the user’s attention so that they’ll be more likely to click on it.

And, don’t forget white space, or negative space,  when determining the sites visual hierarchy and placement of design elements. Consider this breathing room for all the objects on the web page or screen.

Need Help Designing Your Website?

And there we have it—four principles of web design that you want to consider when you’re creating your site. Remember, you want it to be appealing to your readers!

Looking for professional web design services? We can help! We’re based in Vermont but we serve the New England area and beyond. Feel free to contact us for more information.