Do you have an e-commerce site or run a website? Are you getting the right kind of traffic or making enough sales? Have you tried Google Analytics—which is a free online service to track data related to visitors activities on your site? Starting with Google Analytics Basics, you can improve you can optimize your website and boost revenue year-over-year.
Google Analytics will help in building a successful SEO campaign as you can track the performance of your keywords. You can also measure the traffic against each keyword, thus you have the opportunity to build your marketing plan around the most profitable keywords.
Here are seven benefits of using Google Analytics to optimize your marketing initiatives:
1. Improve the Bounce Rate of Your Website
Through Google Analytics, you will be able to find the number of visitors and their behavior on your website. Many potential consumers visit your website but they leave after a single page view or “bounce” for number of reasons.
With Google Analytics, you will be able to understand those reasons and take the opportunity to optimize your website through revamped designs, articulate content and a user-friendly web experience.
By improving your website, you will be able to increase sales, as you will effectively convert your visitors into customers.
2. Optimize Your Website Ranking
You need to learn various SEO tactics to improve your site’s ranking. Using keywords is important but there are some other steps you need to take to optimize your online presence. With the help of Google Analytics, you will be able to identify the right keywords, find the correct placements and enhance the visibility of your website. The right keyword strategy will increase web traffic and improve conversion for your business success.
3. Learn More about Your Prospective Clients
By switching on the geographical location on Google Analytics is highly important for your business. It lets you get the appropriate information about your prospective customers and helps you design location-specific marketing campaigns and set business goals for that particular geographical area. It will also let you determine the potential of business growth in certain regions.
4. Segment Your Visitors Effectively
Google Analytics allows you to measure the success of your SEO campaign. It lets you monitor the amount of visitors an online activity brought. You can further categorize your visitors based on new and recurrent, topographic, and referrals.
Segmenting helps you learn a lot about your users and target them effectively. You can add more value and personalization to your online campaigns by using segmented traffic data.
5. Plan Future Goals
Once you have enough knowledge about your potential customers, you will be able to set your marketing goals. Google Analytics comes with goal set up features, which can immensely improve your business. You can even set monetary value to specific actions and measure its viability through GA tools.
6. Provide Data Visualization
Google Analytics allows you to make sense of the gathered data by converting into more comprehensive and appealing charts, graphs and spreadsheets. It allows you to effectively measure your web performance as you create relevant dashboards that are essential for achieving business goals.
7. Discover the Right Platforms for Marketing
Google Analytics lets you identify the right channels to market your business. You can also find on which social media platforms are your audience more active and engaging. This way you will be able to make the investment with fruitful results.
Google Analytics is a great tool to improve your business performance online. If you use it correctly, you will be able to increase sales, enhance online visibility and catch up with your competitors.