Website designs and layouts are the most important elements to enhance the user experience, apart from navigational tools. Therefore, simple, easy to use and minimal contemporary website design has become ubiquitous in the web design world.
All types of contemporary websites, including e-commerce stores, online magazines, and business websites, are leaning more towards simplicity. The old adage “less is more” has become a practical approach in the web design industry.
Empty spaces, harmonious color combinations, legible fonts, and clean interfaces are the core elements of contemporary website design. This approach also improve user experience and will help establish a distinct brand identity.
The simple approach does not mean blank spaces but rather a perfect blend of all the elements, which is quite difficult to get right. Other than cleaner interface, here are few more reasons why everyone loves contemporary minimalist website designs:
- Prevent clutter
- Effective communication
- Clear brand image
- Minimal maintenance
- Increase responsiveness
- User-friendly approach
- Boost conversion rate
If you are still at a loss of how to design a minimalistic website design catering to your business needs, then here we have a few tips for you:
Also known as negative space, it is the gap between each element of the website and is very common in contemporary website design. However, they are just empty spaces but are not useless. These spaces increase legibility for smoother navigation and improve readability. It also redirects the visitors’ attention to specific items that you want them to focus on, such as special discounts or particular services you are offering.
Therefore, instead of increasing font or image size, you can create whitespaces around the CTAs to let them stand out in the overall website. They also perfectly highlight the tiny elements and make them noticeable without cluttering the entire design.
Dramatic and bold fonts instantly catch your attention but may fail to communicate the message. All you could end up seeing is the assembly of letters. Therefore, adequate typography is necessary to communicate the message effectively in contemporary website design.
There should be a hierarchy of font sizes to indicate the importance level of each content block. Typically, brand names, discounts, and special offers are written in bigger and bolder fonts for attraction. Secondly, ensure that the type selections match your brand identity.
In contemporary website design, the use of color is quite limited, as it can distract you from important information. Typically, a monochromatic color palette is chosen for subdued use to complement the simplistic design approach.
Most designers use the bright colored font on darker backgrounds and match them with other elements, such as images and the brand’s logo for a coherent design. Few even make a bolder choice of setting a bright-hued background, which may even look good in some cases but usually affect readability; thus, you need to be very careful with the color choice. You need to maintain a sharp contrast between the text and background for maximum legibility.
Contemporary website design is all about clever use of images and colors. They can of varying sizes to make the mark without creating any distractions. If rightly placed, graphics amplify the overall look of the website. However, they have definitive effects on color choice, font size, and white spaces for a distinguished look.
With moving images, you have to be more careful as it intrigues and captures the attention. However, if it does not compliment the background and other elements of the website, it can lead to cluttered space and distract you user.