Why is WordPress so Popular?

WordPress is a content management system that is free to use and has an open-source framework to work with. You may have heard about it before, but just in case you didn’t know, here’s a rundown.

It happens to be one of the most popular content management systems to build websites sites, and was originally intended for bloggers. However, this is why new users confuse WordPress with simply providing a platform to bloggers. In actuality, it is a lot more than that. Businesses and organizations of all sizes are using WordPress to manage their website and content. Research indicated that WordPress powers over 40% of websites, and we’re here to point out why.

So why is WordPress so popular? There is not one single element to point out and indicate why WordPress has generated so much buzz around the years. Rather, it’s because of several things the WordPress community does and happens to be good at. This article will go over the few things that contribute to WordPress’s success and why it’s so popular.

Easy to Use

To be honest, you can’t really put terms like ‘web design,’ ‘easy to use,’ and ‘powerful’ all in one sentence. The only exception, of course, is when referring to WordPress. The web design consists of features with one-time click selections and has a clean arrangement.

An ideal website ensures it is user-friendly for the masses, which is exactly what WordPress managed to achieve. Word Press has given web developers a lot of leverage when it comes to creating ideal websites for their clients. Web design companies are now exposed to lesser challenges and boundaries wherein they can use their ability fully to create a stunning website.


A big advantage with WordPress plugins is that it supports third-party plugins. A plugin is a piece of software containing a group of functions that are used on a WordPress site to extend functionality. Common WordPress plugins include: forms, SEO, email marketing, or an events calendar. These plugins can be customized to your brand and needs and are much more affordable than creating this type of functionality from scratch.

Multisite Benefit

A feature offered by WordPress is the multisite option. A multisite is a type of WordPress installation that allows you to create and manage multiple websites from a single WordPress dashboard. This lets you easily make changes and keep all of your websites updated from one place instead of multiple dashboard to control all of your website content. It also makes things a lot easier for your web developer to manage.


If you’re looking for a quick, pre-determined layout, WordPress has you covered. From elegant and sophisticated designs to free and premium themes, WordPress has it all. But, if you need a completely unique and custom design, WordPress can do that too! It all comes down to your unique needs, budget and timeline.

Have a project in mind? Contact Clutch Creative today for a free WordPress website consultation and we can further explain the benefits of WordPress and how it will benefit your business or organization online.