Based in Burlington, VT, Myti is an e-commerce startup that presents online shoppers with inventory from local businesses. Myti makes online shoppers aware of the products sitting on a shelf nearby rather than ordering from out of state, which reduces emissions, fosters local interaction, and keeps money in the community.
As the Myti vision shifted from concept to execution, the brand needed to develop an intuitive, high-performing marketing website to realize the brand and launch their concept to the world. The project needed to attract and convince shop owners to join the platform as well as build buzz and excitement for local shoppers to use the platform once completed.
Our project roadmap consisted of comprehensive UX design, UI design and custom WordPress development. In the end, we developed a user-friendly website that is easy to navigate and understand, is visually engaging, and develops the brand’s identity. The inclusion of a clear and concise value proposition explains the benefits of using the platform for both shop owners and shoppers.
Now, Myti has a successful marketing website attracting local shop owners to join the platform as well as build awareness for local shoppers to shop locally.