The Challenge
trētap’s previous website was built on WordPress and did not include ecommerce. For a retail beverage brand with multiple product lines and flavor options, that created a gap between the brand’s digital presence and the way customers needed to engage with it.
The site could introduce trētap, but it could not fully support the customer journey from discovery to purchase. Visitors needed a simple way to shop online, subscribe for repeat orders, and locate nearby retail availability. The brand also needed a platform that could support CBD products, third-party payment processing, and a more scalable ecommerce experience.
As the holiday season approached, timing was also important. trētap needed a redesigned site that could launch before a key seasonal shopping window and give the brand a stronger foundation for direct-to-consumer sales.
The Solution
Clutch redesigned the site around a more complete retail customer journey: learn about the brand, explore the products, purchase online, subscribe for repeat orders, or find trētap in stores.
The move to Shopify gave trētap a platform better aligned with its sales goals. Shopify was the stronger fit for trētap’s next stage because it is built around selling, giving the brand a more focused foundation for product merchandising, checkout, subscriptions, and ongoing ecommerce growth.
Product categories were organized to make trētap’s prebiotic sparkling tree water, CBD sparkling tree water, and variety packs easier to browse and understand. The redesigned experience helped clarify the product offering while giving customers a more direct path from interest to purchase.
Because trētap sells CBD products, the ecommerce experience also needed to account for payment processing requirements. We integrated a third-party payment processor to support checkout for the brand’s product mix while keeping the purchase experience as clear and reliable as possible.
To support repeat purchasing, we implemented subscription functionality, giving customers an easier way to reorder and build trētap into their routine. And because trētap also sells through retail channels, we added a product locator map so customers could find where to buy the brand locally.
Together, these updates turned the site from a brand-focused destination into a practical ecommerce platform that supports direct-to-consumer sales, retail discovery, and the brand’s broader growth strategy.
The Result
Launched right before the 2025 Christmas holiday season, the new Shopify site gave trētap a stronger digital foundation at an important moment for retail activity.
The redesigned site transformed trētap’s online presence from a WordPress brand site into a commerce-ready platform where customers can shop, subscribe, and find products locally. It also created a more complete customer journey, connecting the brand’s Vermont story and functional beverage positioning with clear paths to purchase.
For trētap, the launch was not just a website update. It was a strategic shift toward a more scalable ecommerce experience — one built to support direct-to-consumer sales, retail discovery, and future growth.
