The Challenge
Keyes & Fox’s previous website had become outdated and difficult to manage. Inconsistent responsiveness, dated design, and a limited content structure made it harder to communicate the sophistication of the firm and clearly present its services, attorney experience, and geographic reach.
The site also needed to make a complex legal practice easier to understand. Public agencies, clean energy developers, private companies, industry associations, policy stakeholders, and prospective talent each needed a clear way to assess the firm’s expertise and find relevant information. At the same time, Keyes & Fox wanted a visual direction that felt current and credible without relying on traditional law-firm conventions or generic people-focused imagery.
The Solution
Clutch redesigned the Keyes & Fox website around clarity, credibility, and a stronger expression of the firm’s clean energy focus. The site structure was reorganized to give the firm’s three primary areas of practice, Regulatory Advocacy and Compliance, Transactional Services and Deals, and Legislative and Policy Development, dedicated space and clearer pathways for users.
The homepage was built to quickly communicate what Keyes & Fox does, who they help, and the scale of their work. The new experience leads with “Legal Counsel for the Clean Energy Future,” introduces the firm’s national perspective, and brings concrete proof points forward, including appearances before more than 40 state public utilities commissions and agreements supporting more than 10 GW of new renewable and clean energy generation and storage capacity.
Visually, Clutch moved away from conventional law firm imagery and instead used photography connected to renewable energy, infrastructure, and the larger systems the attorneys work within. The updated design pairs that sector focused imagery with a cleaner, more contemporary presentation intended to feel professional without becoming overly traditional.
The project also included a more consistent approach to attorney content, improved contact pathways, SEO foundations, ADA conscious development, privacy requirements, analytics setup, and a structure that gives the Keyes & Fox team greater flexibility to manage content over time.
The Result
The new Keyes & Fox website gives the firm a digital presence that better represents the sophistication, scale, and purpose of its work. Visitors can quickly understand the firm’s clean energy focus, explore clearly defined practice areas, meet the attorneys behind the work, and see tangible evidence of its national reach.
For Keyes & Fox, the redesign creates a clearer and more flexible platform for presenting its expertise as the firm continues to grow. Instead of working around an outdated site, the team now has a modern foundation for communicating its services, sharing insights, supporting recruiting, and connecting with organizations navigating the clean energy transition.
The result is a focused, credible online experience that better aligns with Keyes & Fox today: experienced, strategic, mission-driven, and deeply engaged in the future of clean energy.
