Identity Design, Logo Design and Packaging Design

Demgo

Demgo is an electronics brand based out of Germany that was introducing their first product, a WiFi lighting system for sale across Europe. We assisted in this initiative by creating the identity design and logo design, product packaging, user manual and app interface that controlled the lighting system.

How We Helped
  • Brand Identity
  • Logo Design
  • Package Design
  • App Interface Design
  • Marketing
Brand identity and logo design in Burlington, Vermont by Clutch Creative Company
Brand identity and logo design in Burlington, Vermont
Brand identity design in Vermont - Clutch Creative Company
Brand identity design in Vermont by Clutch Creative Co.

Brand Identity Design and Logo Design

We created a cohesive brand identity system including a logo design, color palette and typography to ensure a consistent brand image through all corporate and marketing materials. Special consideration was taken when creating the logo to make sure it held together and was readable at the smallest of sizes in a variety of specialty applications.

App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT
App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT
App user interface design for a wifi lighting system by Clutch Creative Company Burlington, VT

User Interface Design

An intuitive app user interface was created to add bulbs and control an entire household of lights.

Demgo Brand Identity
Wifi light bulb package design by Clutch Creative Company Burlington, VT
Demgo Brand Identity
Demgo Brand Identity
Demgo Brand Identity

The lighting system in itself is simple to use so we carried this thinking through all aspects of the project including the packaging. Considering this was the first of its kind in the market, we needed to make a quick read for consumers to understand the product, how it operates and what additional items they would need to operate.