Identity Design, Logo Design and Packaging Design
Demgo
Demgo is an electronics brand based out of Germany that was introducing their first product, a WiFi lighting system for sale across Europe. We assisted in this initiative by creating the identity design and logo design, product packaging, user manual and app interface that controlled the lighting system.
- Brand Identity
- Logo Design
- Package Design
- App Interface Design
- Marketing
Brand Identity Design and Logo Design
We created a cohesive brand identity system including a logo design, color palette and typography to ensure a consistent brand image through all corporate and marketing materials. Special consideration was taken when creating the logo to make sure it held together and was readable at the smallest of sizes in a variety of specialty applications.
User Interface Design
An intuitive app user interface was created to add bulbs and control an entire household of lights.
The lighting system in itself is simple to use so we carried this thinking through all aspects of the project including the packaging. Considering this was the first of its kind in the market, we needed to make a quick read for consumers to understand the product, how it operates and what additional items they would need to operate.