Website Design and UX Design

Downtown Boston BID Web Design

The Downtown Boston Business Improvement District board represents the cross-section of Boston’s business community found in the downtown district and is responsive to property owners, retailers and residents.

Boston BID needed a website design that would support business owners, residents, developers, and organizations located in the downtown area. They also needed their website to help visitors to navigate the area. Our solution offered UX planning to streamline interactions and web design to elevate the downtown’s brand and reputation, support economic development, and attract more visitors.

How We Helped

  • UX Design
  • Information Architecture
  • Website Design

Contracted and developed by:
Blue House Group

Vermont Website Design and Graphic Design from Clutch Creative Company.
Vermont Website Design and Graphic Design from Clutch Creative Company.

UX Design – User Experience Design

Our initial task was to understand the needs of the organization and restructure the website content to support business listings, events, development projects and resident services. We used interactive prototypes to optimize the user experience and provided web design that looks great on any device.

Website design - Homepage for Boston BID

Event Calendar

A key website feature is the Events Calendar which organizes the thousands of events going on in downtown Boston. Providing the ability for users to filter by day, week and month allows them to find relevant events as quickly as possible.

Responsive web design event calendar. Clutch Creative Co. Burlington, VT

Location Mapping

Each members is represented on an interactive map and allows users to discover businesses, restaurants, shopping and attractions. In addition users can use the map to locate parking, wifi spots, ATMs and historical landmarks.

Website design - location mapping feature. Clutch Creative Co. Burlington, VT

Business Listings

Each business within the district is represented on their own web page which allows users to find business details, hours of operation and nearby businesses, dining, nightlife and historical landmarks.

Website design location mapping image
User Experience Example. Clutch Creative co. Burlington, VT website design.
Boston BID UX Design design. Clutch Creative co. Burlington, VT website design.
Boston BID responsive website design - Clutch Creative Co. Burlington, Vermont
Boston BID responsive website design - Clutch Creative Co. Burlington, Vermont
Boston BID responsive website design - Clutch Creative Co. Burlington, Vermont